Step 1: Choose Your Focus (Circle One)

What are you most excited to offer right now?

☐ A hands-on service (adjustments, sessions, assessments)
☐ A structured program (care plan, package, series)
☐ A simple product (supplements, tools, rentals)

👉 Write your ONE idea:
___________________________________________

Step 2: Passion Check (Score 1–5)

How much do you want to talk about and promote this thing?

1 = Not really
5 = I could talk about this all day

Score: _____ /5

Step 3: ROI Check (Score 1–5 each)

A. Pricing Power
Can this be priced at a level that feels worth your time?
Score: _____ /5

B. Repeatability
Can people come back, continue, or refer others easily?
Score: _____ /5

C. Simplicity
Is it easy to explain and deliver?
Score: _____ /5

D. Demand
Are people already asking about this or needing it?
Score: _____ /5

👉 ROI Total: _____ /20

Step 4: Packaging Clarity

Fill this in quickly, regarding this product, program or service:

The result I help people get: ___________________________________________

Timeframe (rough): ___________________________________________

What I include (methods/tools): ___________________________________________

Who this is perfect for: ___________________________________________

Step 5: The Real Hook

What is already on your client’s mind?

☐ Pain (what hurts)
☐ Fear (what they’re worried about)
☐ Problem (what’s not working)
☐ Desire (what they want more of)

👉 Write it in one sentence:
___________________________________________

Step 6: Your Offer Score

Passion Score: _____ /5
ROI Score: _____ /20

👉 Total: _____ /25

Step 7: Your Decision

20–25 → GO NOW
This is strong. Build your webinar + offer around this.

15–19 → REFINE IT
Tighten the packaging or message.

Under 15 → RE-THINK
Pick something simpler, clearer, or more in demand.

Final Prompt

👉 If you had to promote ONE thing for the next 30 days…

What would it be?

___________________________________________