Simple Steps to Create Income Beyond Adjustments
Why Having an Online and In-Office Store Matters
Having both an online store and an in-office “easy store” gives chiropractors the best of both worlds: convenience for patients and a reliable revenue stream for the practice. Patients often want immediate access to the products you recommend—whether it’s a joint-support supplement, a lumbar cushion, or a mobility tool—so making them available right in the office eliminates guesswork and delays. At the same time, an online store extends your reach beyond office hours, allowing patients to reorder or discover new items anytime. Together, these systems not only increase your practice revenue but also reinforce your niche. Whether you serve women 40+, athletes, active kids, or prenatal moms, offering products that directly support their health challenges shows that you understand their needs and makes you the trusted go-to resource for both care and tools.
Why I Love Systeme.io as My Store and Marketing Software of Choice
As a chiropractor and business owner, I’ve tried my share of tools to manage marketing, funnels, and sales. Most felt complicated, expensive, or too time-consuming to learn. That’s why I love Systeme.io—it’s the one platform that makes everything simple, affordable, and effective.
With Systeme.io, I can run my entire marketing system from one place: funnels, emails, automations, payments, and even an online store. No juggling multiple subscriptions or piecing together software that doesn’t integrate well. It’s intuitive enough that I can set up a product page or a patient funnel in minutes, but powerful enough to grow with my practice as I add new services, digital offers, or supplement sales.
What I appreciate most is how Systeme.io keeps me focused on serving patients instead of getting lost in tech. The clean structure, built-in automations, and ability to tag and segment patients mean I can nurture relationships, sell products, and market effectively without being glued to a computer.
For chiropractors looking to grow revenue through care plans, supplements, or educational products, Systeme.io is more than just software—it’s a practice growth tool that actually works.
Step-by-Step: Setting Up a Store in Systeme.io
You don’t need a giant catalog to win online. Start with 2–5 core products that match your niche (e.g., joint-support supplements, lumbar cushions, mobility tools, or digital rehab guides). Then set up a lean store in Systeme.io that’s simple to buy from and effortless to manage.
1. Define your offer set
Pick the products you already recommend most. Write a name and one-line positioning statement for each (what it's for, who it's for, when it's most useful) and then a few bullet points 1) of it's features and then 2) of it's benefits. (problem → benefit → outcome).
2. Connect payments
In Systeme.io, connect Stripe and/or PayPal so you can accept payments immediately.
3. Create the digital or physical product
In your Systeme.io account, go to:
Assets
Physical Products
Create
Then choose:
Name
Description
Price
*If you don’t want to ship, add a note about how the product can be purchased—for example: “Available for pick-up at our office during business hours.” This works well if you’re happy to stock the products in-office because they fit your niche.
4. Create a sales funnel
Go to Websites → Sales funnels and create a funnel with three simple steps:
Sales Page (enter the same description, bullet points and price)
Order Form (Checkout)
Thank You Page
4. Build your Sales Page
Keep it simple: decide on the product (muscle cream, back support, massager), grab a good image that you have the rights to use (use Canva - we use the Facebook ad image size at 1200px x 628px), describe the problem (back/knee/hip pain), your solution (product + how it helps), and show a clear Buy Now button.
5. Set up the Order Form (Checkout)
Add your main product to the checkout, set the price, and choose 1-step or 2-step checkout.
6. Add an Order Bump or Upsell
Offer a complementary add-on right at checkout. Example: if someone buys a lumbar cushion, add a “Joint Health Supplement” or “Stability Tape Kit” as an order bump.
7. Tag buyers & automate emails
Create a tag for each product (e.g., “Bought-Muscle-Cream”). Use automations to send confirmation, usage tips, and even upsell emails.
8. Connect your custom domain
Point your funnel to your brand domain to build trust and professionalism.
9. Add urgency with countdowns
For promotions or bundles, add a countdown timer to your sales page to motivate action.
10. Test the entire process
Run a test purchase to confirm checkout, emails, and tags are working correctly.
11. Launch and measure
Share your store via email, social media, and in-office flyers. Review conversions weekly and adjust your copy, offers, or order bumps as needed.
Pro Tips for Chiropractors
Bundle seasonally: “Back-to-School Posture Kit” or “Holiday Joint-Care Bundle.”
Keep it lean: focus on a handful of core products you use and believe in.
Educate through email: send usage tips, rehab reminders, and product education.
Make it easy in-office: set up a display or QR code that links directly to your online store for instant checkout.
By combining a simple Systeme.io online store with an in-office purchasing option, chiropractors can create new revenue streams while serving patients more completely.
Keep only a few trusted products so you keep things simple.
With a store, patients get easy access to the tools they need, while chiropractors strengthen their niche and authority. With a step-by-step setup that takes less time than most office meetings, you can start selling the right products online in days—not months.
Simple software can keep it simple for you and your staff or easy tech hire, so you can focus on what matters most: caring for patients and helping them heal better, faster, and stronger.
Ready-made campaigns each month for Chiropractors makes it extra-simple for your practice to market and get your word out.
Let the content sell for you.
